Birth Co is a premium, tailored maternity support service for expectant parents and families.
BirthCo midwives provide care, support and education throughout the pregnancy, birth and the post-natal spectrum. Services include; child birth education, fertility support, lactation and safe sleeping education.
BirthCo also offer a wide array of care package options including pre-prepared meals, fresh organic produce and pampering gift certificates.
The Birth Co team required an approachable and friendly branding solution that accurately represented not only their business, but also their beliefs and values. The design references on trend cues through the use of pattern, hand drawn type and colour to speak directly with the target audience. The visual language created was required to be flexible to deliver a strong brand presence across all design applications.