ErgoPouch is an award winning Australian company that design luxurious and practical baby sleepwear, swaddles, sleeping bags & sleepsuit bags. Using only skin friendly natural fibres, ErgoPouch's products improve breathability and temperature regulation. ErgoPouch is a market leading brand with the company’s products being sold nationly and worldwide.
ErgoPouch approached Aviary Studio to create a new brand mark to communicate to customers their 5 product categories, consolidated into one sub-brand -
A complete baby and child sleepwear system titled the 'Ergo EcoSystem'
Aviary Studio designed a range infographics to further communicate the sleepwear 'EcoSystem' layering system to consumers.
Aviary Studio evolved the ergoPouch packaging design to better compete instore in a rapidly growing market.
Pack communication and hierarchy were critical to the design's success. Consumers in this market are looking for a range of information to make an informed choice before purchase. The visual language created has increased brand standout and a fresh colour system has further enhanced buyer navigation.
Design of catalogues and print collateral for wholesale and point of purchase.