ErgoPouch are an award winning Australian company that design luxurious and practical baby swaddles, sleeping bags and pyjamas.
Using only skin friendly natural fibres, ErgoPouch's products improve breathability and temperature regulation.
ErgoPouch approached Aviary Studio to evolve their existing packaging design to better compete instore in a rapidly growing market.
Pack communication and hierarchy were critical to the design's success. Consumers in this market are looking for a range of information to make an informed choice before purchase. The visual language created has increased brand standout and a fresh colour system has further enhanced buyer navigation.
Catalogue designs and print collateral for wholesale and point of purchase.