Naturally Dance is a dance school catering for pre-primary aged children situated on the Mornington Peninsula. Not a typical dance school, their approach focuses on children in nature, rhythm and creativity. Naturally Dance provides a nurturing environment where students can express themselves through movement.
Naturally Dance required an organic, natural branding solution focusing on dynamic environmental cues. This included a custom illustrated dandelion flower, with ‘dancing figure’ elements. The visual language created was required to be flexible to deliver a strong brand presence across multiple design applications including a branding suite, marketing collateral, social media and packaging. Several complementary branding options were submitted to the client for consideration.